Starting your own cleaning business, be it suicide scene cleanup or mold remediation services, is relatively easy to set up. It is much more difficult to do it smartly and develop methods for finding customers and promoting your business. The niche is remarkable in that it is able to work in two areas at once – B2C and B2B, that is, both for individuals and for corporate clients.
In any cleaning business, no matter if it is suicide scene cleanup or water damage cleanup, high professionalism, speed of order fulfilment, teamwork, and honesty of the staff towards the client are valued.
Cleaning services are in great demand for a number of reasons. For example, an owner of an office or a business center by giving an office space for rent often assumes the responsibility for its maintenance, including cleaning. Hiring a cleaning staff is not an option because the owner needs to pay a regular salary to in-house cleaners regardless of the amount of work performed. Here’s where cleaning companies come to help. Another example is when people just can’t do without professional help, in case of suicide scene cleanup.
Small businesses can not always afford a wide staff, both in terms of salary. In such a situation, it is easier for a businessman to outsource cleaning, that is, to hire outside specialists who will come, clean up, and leave. Plus, their list of services is much wider than that of regular cleaners.
To open a cleaning company, you need to understand this market. Depending on what cleaning services you want to specialize in, the target market can be:
For conventional cleaning – companies that need regular cleaning of their offices. Owners of business centers and another commercial real estate. Industrial enterprises like factories or production facilities.
In the case of suicide scene cleanup or mold remediation services, your target market may be made up of private individuals who require urgent professional help.
Identifying your target market is the first thing you should do when planning to open your cleaning business.
As you already understood, the range of clientele is quite wide. Cleaning is attractive for a businessman because it allows you to work with both types of clients – corporate and private individuals. However, if you are planning to kill two birds with one stone, it will require more start-up investments, in particular, in terms of attracted personnel. Advantages in B2B cooperation:
- Long term. You can enter into a long-term service contract. This usually happens after you have been hired several times and convinced your clients of the high quality of the services provided. However, it is not an option for such services as suicide scene cleanup, for understandable reasons.
- Opportunity to expand your network of contacts. You will regularly meet with other businessmen and decision-makers, which is useful for expanding your business.
Work on individuals is easier because there is no need to hire a lot of staff. Sometimes 2-3 people are enough if you do suicide scene cleanup or water damage cleanup. There are many potential customers, especially in large cities, where people require high-quality cleaning services.
So, a cleaning business is one of the easiest methods to start a business for aspiring entrepreneurs. It does not require colossal investments or hiring many people. What this business require though, is sensible approach to your target market.
