Has the recent pandemic affected your cleaning business? Have you lost customers or maybe even temporarily closed your business? If yes, then you might be wondering how to promote your cleaning business, especially if it is a blood spill cleanup service. There is still a lot you can do to grow your cleaning business. In this post, you will learn what to do with your marketing strategy to keep growing your cleaning business even if you are temporarily closed or your business has slowed down.
Optimize or redesign your cleaning business website
One of the main steps you should prioritize at this time is optimizing or redesigning your site. Your cleaning business website is the center or backbone of your online presence.
Most cleaning business owners don’t spend a lot of time on their website and optimize it to generate traffic and leads. For example, the basis of blood spill cleanup service optimization is to emphasize its benefits. To reveal your advantages means to talk about how your company helps your customers achieve their desired results and what makes you better and different from your competitors.
Your cleaning business website functions as the hub of your business, but in addition to that, it really pays to spend some time on website optimization.
Whether your business is running like a blood spill cleanup service right now or if it’s closed, website optimization should still be a priority. Make sure you list all the services you provide, and hours of operation, add photos, and at a minimum, make sure your business category is correct.
If you are open and offer a blood spill cleanup service, this should be highlighted separately. You can do this through posts mentioning your services and posting photos of your cleanup team. In addition, be sure to update your business hours if they change, but we don’t recommend marking your business as closed, even if you’re temporarily closed. So, if you can still receive calls, it can at least provide you with uninterrupted traffic and lead to future client scheduling.
The next thing you can do when the traffic to your website starts to grow is to create a lead magnet. Most people have some form of free estimate or estimate on their site, which is a great place to get cleaning advice.
Some people offer the option to subscribe to a newsletter, which is a start, but most people don’t care about the newsletter. You need to offer something more – a lead magnet. Something free that your ideal clients really want.
Offer a cost-saving guide, a home cleaning guide, a cleaning product buying guide, a commercial floor care guide, a blood spill cleanup service guide, etc. Something to help them solve a problem, or improve their business or life.
Using an email autoresponder in conjunction with a lead magnet is another marketing strategy. With an email autoresponder, you can send out a huge number of emails about blood spill cleanup service that can reach thousands of potential customers at the same time.
If you don’t already have an email autoresponder, it’s pretty cost-effective and usually user-friendly. We strongly recommend doing this.
Be sure to follow our recommendations if you want to really move up in the search results and attract as many customers as possible.